As an LA native I have always had a love/hate relationship with the city. While there is so much opportunity, energy and beauty to it, I've often found myself very lonely here. I imaging a lot of people here find themselves longing for normalcy but feeling stuck in the outer fringes, not knowing how to participate. Just like me.
How I Made It: Adobe Photoshop
During 2020 Beachbody on Demand saw a massive uptick in its user base due to gyms closing their doors to customers. Many turned to at-home fitness to keep themselves in shape during the pandemic. While many navigated to the site the problem was the sell page was severely outdated and in desperate need of a facelift. I lead the rebranding of the Beachbody on Demand sell page implementing a looping hero video, animations and gave the site a stronger sense of what the Beachbody community truly is about. The updated site launched mid-year leading to increased subscriptions and conversions and making Beachbody more competitive in the at-home fitness space.
View the site: Beachbody on Demand
A digital matte painting concept depicting what life might be like commuting underwater. I wanted to contrast the tranquil elements of the ocean with the mechanical elements of the automobiles.
How I Made It: Adobe Photoshop
Vector-based portrait of everyone’s favorite scarlet speedster, Grant Gustin from The CW’s, The Flash, done in a warm, monochromatic color scheme.
How I Made It: Adobe Illustrator
A huge part of the 2020 roadmap was focused on bringing parity to the feature set across platforms. While the iOS and Android platforms provide users with an option to track their daily activity, the feature was missing from the web experience. While bringing this new feature to the web, we also expanded upon it giving the user a way to view their progress in graph form as well as creating a hub for all their tracked activity. Additionally, while designing this feature I improved the experience for sharing tracked activity and brought in custom illustrations to surprise and delight users.
While entering the international market in 2019, Beachbody took the opportunity to redesign its library of over 80 programs on desktop and mobile apps. This included a completely new interface for the program’s hub as well as all the program detail pages. They also needed a new back-end content management system to support their growing needs as an international business. Using a new WordPress content management system to power the revamped site — we were able to implement new features to the site including a looping hero video to better convey the type of workouts the program included. We also built out a robust overview screen to better ground users in what to expect from the program by housing introduction videos, trainer bios, a sample workout available to logged-out users, and much more. The redesigned site showcases the robust content library in a way that makes Beachbody much more competitive in the at-home fitness space as they entered the international landscape.
View the site: Beachbody on Demand Programs
Custom quote card combining elements of baroque lighting effects and diner-style neon typography to inspire the inner child in all of us to never stop believing in magic.
Implementation: Adobe Photoshop
On-air commercial created by FX Networks to promote art by yours truly featured in the FX Emoji App.
I drew each emoji by hand based on the unique characters and storylines of award-winning FX shows, including It’s Always Sunny in Philadelphia, American Horror Story, The Strain, and You’re the Worst.
Company: FX Networks
Vector-based poster image inspired by one of my favorite Disney shorts, Paperman. A beautiful animated short about a missed connection between two strangers that will warm your heart. If you are interested, you can watch the short here.
Implementation: Adobe Illustrator
Commissioned character design for a child’s room. He’s really quite sweet, he just needs to come out of his shell a bit.
Implementation: Hand drawn, Adobe Photoshop.
As a kid I would spend hours upon hours immersing myself in fantasy worlds. Whether it be drawing comic books on my bedroom floor, watching the superhero lineup on Saturday morning cartoons I always dreamt of a world more fantastical than our own. And I guess somethings never change.
How I Made This: Adobe Photoshop
Title treatment for a movie concept created for a project at The Gnomon School of Visual Effects.
Implementation: Adobe Photoshop, Adobe Illustrator
Concept art depicting the iconic transformation scene from the 1984 mermaid movie, Splash starring Daryl Hannah.
Implementation: Hand drawn, Adobe Photoshop
Is there anything better than the face of a grumpy, Persian cat? Only a vector based, grumpy, Persian cat. Meet Louie!
Implementation: Adobe Illustrator
Character design of my favorite X-Men, the cunning, Emma Frost. I played around with various soft textures to enhance her beauty and seductiveness, but also introduced cold and dark tones to allude to her former villain persona and her ability to transform her body into diamond.
Implementation: Hand drawn, Adobe Photoshop
New Year inspiration for Beachbody On Demand’s Roku and Amazon Fire TV apps. The goal was to engage users on a personal level and motivate them to work out while their resolutions were still fresh. This design was part of a content series that ran across streaming devices through January of that year.
Company: Beachbody on Demand
Implementation: Adobe Photoshop
Matte painting created for a final project at Gnomon School of Visual Effects. I’ve always been fascinated with glaciers and wanted to create a photo-realistic world built into ice. Definitely bring your parka for this trip!
Implementation: Adobe Photoshop
Nobody likes getting older and neither did Judy Greer’s character, Lina Bowman, on the FX Original series Married. Social card used to promote episode 201 of the FX Originial Series on Instagram where she turns the big 4-0.
Company: FX Networks
Implementation: Hand drawn, Adobe Photoshop
A simple vector line drawing of one of my absolute favorite places in Los Angeles. The iconic Griffith Observatory boasts some of the most beautiful views of the city and is a must see for any tourist.
Implementation: Adobe Illustrator
Marv: Harry, it's our calling card.
Harry: Calling card?
Marv: All the great ones leave their mark. We're the Wet Bandits.
An ode to my all time favorite Christmas movie, Home Alone.
Implementation: Hand drawn, Adobe Photoshop
Full library of stickers created for the FX Emoji App on iOS and Android. Shows included It’s Always Sunny in Philadelphia, The Strain, Sex, Drugs and Rock and Roll, You’re The Worst & American Horror Story.
I drew each of these stickers by hand, which were then vetted through FX marketing, production and talent (for the faces). If you’ve ever dreamed of having a tiny, hand-drawn image of your own face, I’m your guy!
Company: FX Networks
Implementation: Adobe Photoshop, Adobe Illustrator
Social card circulated on Instagram to promote Episode 203 of the FX Original show Married. Art direction was to showcase Judy Greer’s “resting bitch face” in a fun and colorful manner.
Implementation: Adobe Photoshop
Commissioned art for the FOX show The Last Man on Earth to drive fan art submissions. Direction was to created painted style art that was fun and vibrant.
Company: FOX
Implementation: Hand drawn, Adobe Photoshop
Matte painting concept created for an iOS video game set in space called Man on the Moon.
Implementation: Adobe Photoshop
A famous quote is credited to Thomas Edison:
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
I wanted to play off the idea that opportunity is not always easy to spot so I dispersed the words across various graphs and flow charts.
Implementation: Adobe Illustrator
Custom Roku and Amazon Fire TV banner wishing Beachbody On Demand subscribers a happy holiday season. This greeting banner displayed across streaming platforms to create a holly jolly user experience, because who doesn’t love working out by the light of a Christmas tree?
Company: Beachbody on Demand
Implementation: Adobe Photoshop
Production design work done to ring in the new year and wish users a Happy New Year. Designs were used to as series of promotions to kick off the new year across various streaming devices like Roku and Amazon Fire TV.
Company: Beachbody on Demand
Implementation: Adobe Photoshop
Series of motivational tips from super trainers used across streaming devices like Roku & Amazon FireTV.
Company: Beachbody on Demand
Implementation: Adobe Photoshop
