While entering the international market in 2019, Beachbody took the opportunity to redesign its library of over 80 programs on desktop and mobile apps. This included a completely new interface for the program’s hub as well as all the program detail pages. They also needed a new back-end content management system to support their growing needs as an international business. Using a new WordPress content management system to power the revamped site — we were able to implement new features to the site including a looping hero video to better convey the type of workouts the program included. We also built out a robust overview screen to better ground users in what to expect from the program by housing introduction videos, trainer bios, a sample workout available to logged-out users, and much more. The redesigned site showcases the robust content library in a way that makes Beachbody much more competitive in the at-home fitness space as they entered the international landscape.

View the site: Beachbody on Demand Programs