During 2020 Beachbody on Demand saw a massive uptick in its user base due to gyms closing their doors to customers. Many turned to at-home fitness to keep themselves in shape during the pandemic. While many navigated to the site the problem was the sell page was severely outdated and in desperate need of a facelift. I lead the rebranding of the Beachbody on Demand sell page implementing a looping hero video, animations and gave the site a stronger sense of what the Beachbody community truly is about. The updated site launched mid-year leading to increased subscriptions and conversions and making Beachbody more competitive in the at-home fitness space.

View the site: Beachbody on Demand